Optronics has introduced custom stop, tail, turn lamps that can integrate a company’s graphics into the design.

The lamps feature Optronics GloLight technology to merge brand identities into the lighting design. The GloLight logo portion of the lamp illuminates when operating in its standard function as a tail lamp and when the lamp’s turn signal or brake functions are in operation, all portions of the LED lamp brighten.

“This is an industry first and a novel use for our GloLight technology,” said Brett Johnson, president and CEO of Optronics International. “Logos and branding have been widely incorporated into conspicuity tape for decades, so the migration to lighting is a logical one.”

Optronics made use of its 3-D printing capabilities in preparing prototypes for the manufacturers. The company also worked with a number of OEMs during the development of the lamp, including Vanguard National Trailer Corporation and Miller Industries.

The LED lamps offer users a broad level of creative design flexibility for those responsible for a company’s branding, because the GloLight technology can be used in both red and white or a combination of both. Lens striations can also be used to achieve unique and complementary visual effects.