Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Improving Dealer Service Key Theme at ATA

As fleets work to improve productivity in the face of a shortage of qualified drivers, the last thing they need is to have trucks sitting for days at a dealer waiting for repairs. Truck makers are responding with an array of programs and technologies to address this issue.

Deborah Lockridge
Deborah LockridgeEditor and Associate Publisher
Read Deborah's Posts
October 26, 2015
Improving Dealer Service Key Theme at ATA

 

4 min to read


As fleets work to improve productivity in the face of a shortage of qualified drivers, the last thing they need is to have trucks sitting for days at a dealer waiting for repairs. Truck makers are responding with an array of programs and technologies to address this issue, as was evident in announcements at interviews at the recent American Trucking Associations' annual management conference in Philadelphia.

“It’s all about uptime,” says Jeff Sass, Navistar senior VP for truck sales and marketing. “I was with a large fleet recently, and they asked me, ‘What do you think cost of ownership means to us?’ They said cost of ownership is all about driver retention. And the number one thing that retains drivers is to keep the truck on the road so they can get paid.”

Ad Loading...

One way truck makers are tackling this problem is with technology. Daimler Trucks North America announced new features for its Virtual Technician remote diagnostic system. Available first is a new portal that lets users dig deeper into the data. Down the road, for some 2017 models it will include the ability to "flash" software updates and parameter changes to the truck over the air, rather than having to take the truck in to a dealer.

"To me this is overdue," said DTNA CEO Martin Daum. "You don’t go to the Apple Store every time you update an app, so why expect it from the truck?"

Matt Pfaffenbach, director, telematics for Daimler Trucks North America, noted that fleets will also have the ability to remotely handle parameter updates, such as changing the mph limit on speed governors.

"I also hear from fleets that they want confirmation that the vehicle in operation is as it was configured, that someone has not messed with the parameters, and this technology will give them the ability to do that," he said.

Navistar, however, will actually be the first to market with the ability to remotely update a truck's software, according to Sass, as an outgrowth of its OnCommand Connection introduced last year and made standard on new International trucks this year. The target date for this capability is the first quarter of 2016.

Ad Loading...

“Two things we have to have in order to go to market, though," he explained. "It has to have security. We don’t want a 12-year-old in Nebraska reprogramming trucks.”

In addition, he said, in case there are any glitches, “We have to have 24/7/365 technical support in order to respond to any possible problems. The last thing we want is for a fleet not to be able to start their trucks the next day because it wipes their ECM.”

Other programs are addressing productivity and excellence at the dealer level.

Mack Trucks announced at ATA that it is establishing Certified Uptime Centers at its dealers that will streamline service for small repairs, such as software corrections, lighting problems and diesel particulate filter regenerations.

The system replaces the traditional first in, first out method of working on customers’ vehicles by diverting jobs that will take under four hours to special service bays with dedicated technicians. Under the traditional system, small jobs get caught behind big jobs and trucks are tied up unnecessarily for long periods, said Stephen Roy, president of Mack Trucks North America.

Ad Loading...

The process uses Mack’s Asist service management system and Guard Dog Connect telematics introduced last year, and recently announced Truck Diagnostics System.

Kenworth is rolling out a service program for its trucks at certified dealers that will provide a full diagnostic analysis and repair estimate within two hours, the company announced.

The service will be offered under the Kenworth PremierCare Gold Certified program as a way to reduce truck downtime for commercial customers. Kenworth Gold Certified dealers will provide the servive at their Kenworth PremierCare ExpressLane with dedicated technicians that can provide the quick diagnosis and estimate repair time and cost, according to Kenworth.

"The goal is to do away with trucks sitting in the queue and drivers waiting for an estimate," explained Jason Skoog, Kenworth's assistant general manager for sales and marketing. "And that's critical to our customers, especially when the repair may be very simple and can be completed within hours. Knowing what’s happening, quickly, will help customers make the decisions needed to keep their deliveries on schedule.”

Meanwhile, Navistar will take its Accelerated Service program to the next level over the next year and start “grading” dealers, according to Sass, awarding them with a star or diamond-rating based on their performance in areas such as parts availability and dwell time. “Now fleets will know they’ve got a five-diamond International dealer available.

Ad Loading...

“Our goal is to make sure they all get there. A little competition never hurt.”

More Maintenance

SponsoredFebruary 1, 2026

Reducing Fleet Downtime with Advanced Diagnostics

This white paper examines how advanced commercial vehicle diagnostics can significantly reduce fleet downtime as heavy duty vehicles become more complex. It shows how Autel’s CV diagnostic tools enable in-house troubleshooting, preventive maintenance, and faster repairs, helping fleets cut emissions-related downtime, reduce dealer dependence, and improve overall vehicle uptime and operating costs.

Read More →
SponsoredFebruary 1, 2026

Stop Watching Footage, Start Driving Results

6 intelligent dashcam tactics to improve safety and boost ROI

Read More →
Brake telematics in heavy trucks.
Maintenanceby Jack RobertsJanuary 30, 2026

Why Are Brake Telematics So Tough for Class 8 Trucks?

Brakes are the final frontier for telematics on Class 8 trucks. But Hendrickson is close to a breakthrough that could change the game in getting real-time brake system information back to fleets.

Read More →
Ad Loading...
Warehouse aisle with pallet racking filled with boxed inventory at a distribution center.
Maintenanceby News/Media ReleaseJanuary 28, 2026

Phillips Opens High-Tech Distribution Center for Faster Parts Delivery

Phillips Industries’ new Cincinnati-area distribution center is now shipping aftermarket trucking parts nationwide, aiming to speed up delivery times for customers.

Read More →
Cummins MFlex4 heavy-duty brake pad.
MaintenanceJanuary 20, 2026

Cummins Launches MFlex4 Air Disc Brake Pad for Heavy Duty Aftermarket

Cummins used Heavy Duty Aftermarket Week (HDAW) to introduce a new brake pad platform aimed squarely at one of the aftermarket’s biggest pain points: Complexity.

Read More →
SponsoredJanuary 19, 2026

3 New Ways Fleet Software Pays: ROI opportunities for modern fleet managers

Safety, uptime, and insurance costs directly impact profitability. This eBook looks at how fleet software is evolving to deliver real ROI through proactive maintenance, AI-powered video telematics, and real-time driver coaching. Learn how fleets are reducing crashes, defending claims, and using integrated data to make smarter operational decisions.

Read More →
Ad Loading...
SponsoredJanuary 19, 2026

Basic Tracking vs Next Generation Fleet Technology

Fleet software is getting more sophisticated and effective than ever, tying big data models together to transform maintenance, safety, and the value of your existing tech stack. Fleet technology upgrades are undoubtedly an investment, but updated technology can offer a much higher return. Read how upgrading your fleet technology can increase the return on your investment.

Read More →
MaintenanceJanuary 16, 2026

What is AI Doing for Pilot's Fleet Maintenance Program? [Video]

Artificial intelligence gets plenty of attention at tech shows like CES — but what does it look like in a real trucking maintenance shop? Watch what Brent Hickman has to say about how one of the largest fuel-hauling fleets in the country is using AI.

Read More →
Maintenanceby News/Media ReleaseJanuary 16, 2026

ACC Fleet Solutions Launched to Address Recurring Heavy-Duty Truck Parts Failures

ACC Fleet Solutions is a new offering that allows fleets to address recurring part failures with higher-performing, custom-engineered solutions developed at no up-front cost.

Read More →
Ad Loading...
Henrickson aftermarket parts.
Maintenanceby News/Media ReleaseJanuary 15, 2026

Hendrickson to Highlight Aftermarket Portfolio at HDAW 2026

In addition to suspension components, Hendrickson will highlight a range of complementary systems and technologies at HDAW 2026.

Read More →