Loves Travel Stops is now offering its own private label diesel exhaust fluid at all travel stop locations.
Love’s DEF is designed for diesel vehicles of all types and comes in a 2.5-gallon container. Love’s also carries other proprietary branded products such as Love’s automotive oil, Love’s automatic transmission fluid, and Love’s power steering fluid.
Love’s has long produced its own bulk DEF product, which is available at the pump.
“Our customers desire value and automotive products with a label they can trust,” said Wade Hollis, senior category manager for Love’s. “By working with our sister company, Musket, to develop a DEF product that performs as well or better than the bulk DEF product we have at our diesel island pumps, we’re able to garner that trust and quickly get our Customers back on the road.”