Fleet Management

Trucking Shows Support For Breast Cancer Awareness Month

October 30, 2015

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Photo: Mack Trucks
Photo: Mack Trucks

Several trucking industry companies showed their support for breast cancer awareness month by sporting bright pink trucks and shirts and making donations to the cause.

While most of us have seen NFL athletes don pink shoes and gloves to draw awareness to one of the most common cancers among women in the U.S., companies like Mack Trucks, Wabash National, and carriers like Daybreak express and Leonard’s Express have also shown their public support for the cause.

Mack Trucks has had a pink Mack Pinnacle axle back model on display all month at its Greensboro, N.C., headquarters. Wabash National had a Pink Out on Oct. 30 at the company’s headquarters. Employees could purchase pink Wabash shirts to raise money for the Susan G. Komen breast cancer foundation.

New York-based Leonard’s express partnered truck aerodynamic products company FlowBelow in a breast cancer awareness initiative. Leonard’s Express outfitted three new trucks with highly visible pink ribbon decals and will donate one cent per mile that each truck runs to the Breast cancer Coalition of Rochester. In support of the cause, FlowBelow donated a Tractor AeroKit which was installed on one of the Leonard’s Express pink ribbon-decaled trucks.

New Jersey trucking company Daybreak Express has also pledged to paint every new chassis that it buys pink. With each purchase, Daybreak will also make a donation to a local imaging center so that women without health insurance can get a mammogram.

“Our hope is that our contributions will support annual checkups for women, and that we will help decrease these numbers one chassis at a time,” said Scott Fields, president of Daybreak Express. “When you see these pink beauties on the road remind someone to get a Mammogram, early detection is the key to saving lives.”

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