It seems zombies are cool these days, with hit TV shows like "The Walking Dead" and books and movies like "World War Z." But being a "zombie recruiter" is not going to help you out at a time when good drivers are becoming more scarce than ever.
That's the message in this blog post by Mark Gardner, CEO of Avatar Management Services.
"Drivers aren’t disposable characters from The Walking Dead, bereft of consciousness and reacting only to narrow stimuli," Gardner writes. "So why do you try to get their attention by jiggling a few goodies in front of them, as if they were hungry, yet minimally-conscious zombies. Effective recruiting requires an effective message. One that portrays to the outside world, your inside reality."
I actually had never heard of Avatar Fleet until HNI reposted Gardner's article. Avatar offers fleets services to help recruit, hire, educate and retain drivers.
In this blog post, Gardner suggests you take an introspective approach to your company and really figure out what makes it unique and attractive to drivers.
"Too many carriers run ads like they’re trying to attract zombies. And just like the zombie virus, this industry-wide mindset appears to be contagious. Why else would all the ads look identical? They all show a truck, a happy driver and offer a few platitudes. Do you really think this will get applicants plodding mindlessly to your doorstep?"