IMI has announced the launch of its newly redesigned website, offering solutions for fleets on the topics of fuel economy, corrosion protection, safety, productivity, and other challenges.
The new website features interactive elements including a 3D rendered truck that can be moved by clicking and dragging a mouse, allowing users to see the vehicle from all angles and read text callouts with information. There is also a section to discover sealant solutions personalized to a user’s needs and a swipe-through wheel image that demonstrates the life of a steel wheel being refinished.
Each IMI brand section of the website houses information on solution performance, FAQs, downloadable resources, and product information. The new navigation style is designed to facilitate a seamless transition between solutions, and the mobile-responsivity of the website supports visitors across multiple user platforms.
“The goal was to evolve our digital landscape into a more cohesive and aligned experience that better communicates what our company does,” said Faith Bramlet, marketing director at IMI. “We understand a user’s experience on a website and that the modern visitor doesn’t really want to talk to someone until they are ready. We intentionally designed new site elements that will empower users to perform self-selected actions, allowing them to find quick answers to questions they may have through informative and relevant content.”
IMI has also dedicated a section of the website to blogs centered on industry insights intended to be a wide-ranging resource for industry professionals. Existing blog posts from the previous website have been transferred and new articles will continue to be uploaded on a regular basis. There is also a consolidated area of the site dedicated to testimonials and success stories where users can watch testimonial videos, read customer quotes, and download case studies.
For IMI Dealer and Distributor Partners, there is a link to the IMI Partner Portal located in the navigation of the website. This portal holds various sales and marketing tools as well as training resources.
“The purpose of our new website is to provide a go-to resource for our fleet customers to help their operations be more profitable,” said Bob Fogal, IMI president and CEO. “It’s a tool that gives fleets a great deal of educational information, pointing them toward solutions to the challenges that they face in maintaining safety and productivity while managing costs.”
The redesigned website is up now and accessible at the same URL: www.imiproducts.com.
