Equipment

Branding

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March 5, 2014 - Industry News

Mack Updates 'Brand Identity' With Modernized Logo, New Tagline

The new modernized logo is unveiled.

It takes guts to tinker with a brand identity as iconic as that of Mack Trucks, but leaders at the 114-year-old company felt it was time to make a bold move to reflect how Mack has evolved. Tuesday Mack unveiled a sleeker, more modern logo and a new tagline, "Born Ready."

Tags: Mack Trucks, Mack, Branding

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