Equipment

Branding

1  -  2  of  2

March 24, 2015 - Industry News

Espar Rebrands Itself as Eberspaecher

Espar is changing its name to Eberspaecher to better align itself with its German parent company, according to a release. The vehicle heater supplier has been the North American subsidiary of Eberspaecher since 1973.

Tags: Air Conditioning, Espar, Heaters, Branding, Eberspaecher

March 5, 2014 - Industry News

Mack Updates 'Brand Identity' With Modernized Logo, New Tagline

The new modernized logo is unveiled.

It takes guts to tinker with a brand identity as iconic as that of Mack Trucks, but leaders at the 114-year-old company felt it was time to make a bold move to reflect how Mack has evolved. Tuesday Mack unveiled a sleeker, more modern logo and a new tagline, "Born Ready."

Tags: Mack Trucks, Branding

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