IronPlanet Offers Fixed and Negotiated Pricing Format

November 17, 2016

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IronPlanet, the online used-equipment auction, has set up a pricing system allowing fixed and negotiated figures plus a "Make Offer" feature.

Called allEquip, the system enables sellers to better control the marketing process so they can sell equipment and recover cash quickly, said Matt Ackley, IronPlanet's chief marketing officer. They will also have assistance from the company's inside sales team. 

“With the new allEquip, sellers who may have waited to market their equipment through online and onsite auctions now have a clear option to set their own prices, as well as the flexibility to see what offers might come,” Ackley said. “Additionally, IronPlanet enables parallel listing so that sellers can market on their own website and on IronPlanet, reaching a seller’s local audience as well as our 1.5 million registered users."

Buyers will see an even larger and constantly changing selection of quality equipment, he said. And they can bid confidently with IronPlanet’s IronClad Assurance equipment condition certification and full inspection reports

“For buyers, the new allEquip is a great set and negotiated pricing format option to auction bidding, which also enables us to bring more quality equipment to market, faster,” said Ackley.

The new allEquip with Make Offer functionality is currently available in the IronPlanet, GovPlanet and TruckPlanet marketplaces, along with its traditional online and onsite auctions. For more information, click here.

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