Haldex Re-Launches Midland as a Value Brand

April 19, 2016

SHARING TOOLS        | Print Subscribe

Haldex has re-launched its Midland brand in North America as a value brand for aftermarket products.

Midland products include actuators, air tanks, air coils and air tubes, as well as electrical coils, clutch, fittings, glad-hands and water pumps. The products are tested for compliance with Haldex standards and are all backed with a full warranty.

Haldex also offers remanufactured products, sold through its Like Nu brand in North America. The range of Like Nu products includes air compressors, air dryers, clutches, fan clutch, air conditioning compressors, hydraulics, power steering, starts and alternators, water pumps and wiper motors.

The Midland and Like Nu brands are both aimed at price-conscious customers, the company said. Demand is rising in this segment as the amount of older vehicles in the market increases, according to Haldex. With Midland and Like Nu, Haldex said it is expanding its portfolio to respond to these new customer groups in the aftermarket.

Comment On This Story

Comment: (Maximum 2000 characters)  
Leave this field empty:
* Please note that every comment is moderated.


We offer e-newsletters that deliver targeted news and information for the entire fleet industry.


ELDs and Telematics

sponsored by
sponsor logo

Scott Sutarik from Geotab will answer your questions and challenges

View All

Sleeper Cab Power

Steve Carlson from Xantrex will answer your questions and challenges

View All