Daimler Financial Services announced that it changed its legal entity name to Mercedes-Benz Financial Services USA LLC.
The company will continue to serve as the captive finance unit for Daimler Trucks North America and its Freightliner, Western Star and Thomas-Built Bus dealers and customers, as well as Mercedes-Benz USA, LLC and its dealers and retail customers; Smart USA dealers and customers.
"This is an opportunity for us to align our business identity with the tremendous brand equity of Mercedes-Benz, one of the best known brands in the world," said Franz Reiner, president and CEO of Mercedes-Benz Financial Services USA LLC.
The brand supporting Mercedes-Benz USA, LLC and smart USA - Mercedes-Benz Financial -- will simply add "Services" to its brand identity, while the brand supporting Daimler Trucks North America - Daimler Truck Financial - will keep that brand name in the marketplace.
The company will continue to serve as the captive finance unit for Daimler Trucks North America and its Freightliner, Western Star and Thomas-Built Bus dealers and customers, as well as Mercedes-Benz USA, LLC and its dealers and retail customers; Smart USA dealers and customers.
"This is an opportunity for us to align our business identity with the tremendous brand equity of Mercedes-Benz, one of the best known brands in the world," said Franz Reiner, president and CEO of Mercedes-Benz Financial Services USA LLC.
The brand supporting Mercedes-Benz USA, LLC and smart USA - Mercedes-Benz Financial -- will simply add "Services" to its brand identity, while the brand supporting Daimler Trucks North America - Daimler Truck Financial - will keep that brand name in the marketplace.
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