Navistar International Corporation has donated $10,000 to support the American Trucking Associations' driver recruitment initiative, an effort to promote trucking industry careers among returning military personnel.
In celebration of Truck Driver Appreciation Week, Navistar launched its "Drive for Jobs" program late last year in conjunction with the first customer delivery of the International LoneStar Harley-Davidson Special Edition. Through the "Drive for Jobs" program, owner-operator Chris Hawker, the first to purchase the truck, began his journey from the Harley-Davidson Museum in Milwaukee to his regular work route from Westfield, N.Y., to Jacksonville, Fla.
For each mile that Hawker drove in his new LoneStar Harley-Davidson Special Edition during the month of November, Navistar made a donation to the ATA's recruitment campaign. In addition, those who spotted Hawker in the truck were encouraged to support the cause by signing up at www.internationaltrucks.com.
"Through this initiative the ATA is taking a proactive step to address the challenges that will face the trucking industry in the years to come," said Jim Hebe, senior vice president, North American sales operations, Navistar.
"We appreciate Navistar's support for ATA's initiative to promote truck driving as a career option," said Bill Graves, ATA president and CEO. "The men and women of the U.S. Armed Forces are ideal candidates to become trucking industry professionals - they have all the motivation and tools necessary to move successfully from the military into our industry."
In celebration of Truck Driver Appreciation Week, Navistar launched its "Drive for Jobs" program late last year in conjunction with the first customer delivery of the International LoneStar Harley-Davidson Special Edition. Through the "Drive for Jobs" program, owner-operator Chris Hawker, the first to purchase the truck, began his journey from the Harley-Davidson Museum in Milwaukee to his regular work route from Westfield, N.Y., to Jacksonville, Fla.
For each mile that Hawker drove in his new LoneStar Harley-Davidson Special Edition during the month of November, Navistar made a donation to the ATA's recruitment campaign. In addition, those who spotted Hawker in the truck were encouraged to support the cause by signing up at www.internationaltrucks.com.
"Through this initiative the ATA is taking a proactive step to address the challenges that will face the trucking industry in the years to come," said Jim Hebe, senior vice president, North American sales operations, Navistar.
"We appreciate Navistar's support for ATA's initiative to promote truck driving as a career option," said Bill Graves, ATA president and CEO. "The men and women of the U.S. Armed Forces are ideal candidates to become trucking industry professionals - they have all the motivation and tools necessary to move successfully from the military into our industry."
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