Averitt Express, Cookeville, Tenn., will not take a general LTL rate increase in 2009, citing the opportunity to build customer loyalty.


"As we enter 2009, our nation faces serious economic challenges. At a time like this, our customers need transportation partners who can provide outstanding service and creative transportation solutions. They also need to keep costs as low as possible," said Phil Pierce, Averitt's executive vice president of sales and marketing.

Pierce adds that in addition to Averitt's move with its pricing, the company is also charting a different course with how it facing the recession.

"Instead of simply sitting idly by and waiting for the storm to pass, we have chosen to use this time to rethink every process we follow, every purchase we make and every resource we consume - all with the goal of eliminating waste and strengthening our ability to serve our customers," added Pierce.

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