The Heavy Duty Manufacturers Association has partnered with Kotler Marketing Group to provide three "Defending Price" regional workshops designed to help parts suppliers negotiate more effectively in the OEM and Aftermarket.
The workshops will be located in the following cities:
• March 30, Chicago - O'Hare Double Tree
• March 31, Cleveland - Hilton Garden Inn, Cleveland Airport
• April 1, Detroit - Ritz Carlton Dearborn
In addition to the workshop, the HDMA and Kotler Marketing Group have partnered to conduct research on sales best practices among commercial vehicle suppliers. The research study, Sales Best Practices Among Commercial Vehicle Suppliers, will detail the best-practices the responding companies follow in terms of sales strategy, sales organization, sales training and collateral development and many other criteria. The study will be released in February.
More details and registration information are available at: www.kotlermarketing.com/hdma.shtml
The workshops will be located in the following cities:
• March 30, Chicago - O'Hare Double Tree
• March 31, Cleveland - Hilton Garden Inn, Cleveland Airport
• April 1, Detroit - Ritz Carlton Dearborn
In addition to the workshop, the HDMA and Kotler Marketing Group have partnered to conduct research on sales best practices among commercial vehicle suppliers. The research study, Sales Best Practices Among Commercial Vehicle Suppliers, will detail the best-practices the responding companies follow in terms of sales strategy, sales organization, sales training and collateral development and many other criteria. The study will be released in February.
More details and registration information are available at: www.kotlermarketing.com/hdma.shtml
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