Mitchell 1, a San Diego-based company that provides technical information for vehicle maintenance, service and repair, and O’Reilly Automotive Inc., a specialty retailer of automotive aftermarket parts,
Mitchell 1 and O’Reilly Sign Marketing Agreement
have announced a joint marketing agreement for Mitchell 1’s Tractor-Trailer.net, a web-based heavy duty vehicle service and repair database.
The agreement exposes O’Reilly fleet and heavy-duty customers to the extensive Tractor-Trailer.net database. In addition, O’Reilly customers will be given the opportunity to try before they buy. Each O’Reilly sales rep will be equipped with the ability to open 14-day Tractor-Trailer.net trial accounts for their customers, free of charge.
Tractor-Trailer.net is a complete service and repair information source for all heavy-duty tractors, dry vans and reefers dating back to 1990.
“With over 1,473 locations in 25 states, O’Reilly will provide Tractor-Trailer.net with valuable exposure among the heavy-duty fleet and independent service facilities that O’Reilly visits on a daily basis,” said Dave Ellingen, president and CEO for Mitchell 1. “Partnering with O’Reilly in the fleet and heavy-duty market is a logical extension to our existing relationship in the automotive aftermarket.”
“Having access to an O’Reilly private-labeled version of Tractor-Trailer.net provides a huge competitive advantage to our fleet and heavy-duty customers, and reinforces loyalty to the O’Reilly brand” said Greg Henslee, co-president and CEO for O’Reilly. “With a few clicks of the mouse, our customers can rapidly diagnose and install the right part the first time, thus reducing come-backs, and increasing both technician and shop productivity.”
Updated monthly, Tractor-Trailer.net requires no software installation and comes complete with tractor, trailer and reefer service and repair information, including color system wiring diagrams for more than 1,100 Class 7 & 8 tractors, 1,800 trailers, and 200 reefers. The easy-to-navigate web-based product also features trouble codes linked to diagnostic solutions, last 50 lookups, IP authentication and allows access of up to five simultaneous users.
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