Custom Truck Sales recently celebrated its 40th anniversary with major customer events at its four locations in Saskatchewan and Manitoba, Canada.
The Kenworth dealer was founded in 1965 by two generations of the Leach family with third-generation family members at the helm today. “My grandpa, Arnold Leach, was selling for another OEM but he thought Kenworth made a better truck and represented a brighter future,” said Brent Leach, Custom Truck Sales president in Regina, Sask. “He organized a group and approached Kenworth to obtain the franchise. My dad, Don Leach, left his job at the provincial gas transmission company and joined his father to start the dealership.”
Custom Truck Sales expanded five years later to Saskatoon, Sask., opened in Winnipeg, Man. in 1986, and added a parts and service facility in Estevan, Sask. in 2001.
“Our territory stretches 12 hours driving time east to west from western Ontario where we sell to loggers to western Saskatchewan where we sell to the oil patch,” said Brent Leach, who has been with the dealership for 20 years. Today, Brent’s brother, Ken, leads the Regina location. Another brother, Rob, and sister, Wendy Williams, are non-operating partners.
The Kenworth dealer was founded in 1965 by two generations of the Leach family with third-generation family members at the helm today. “My grandpa, Arnold Leach, was selling for another OEM but he thought Kenworth made a better truck and represented a brighter future,” said Brent Leach, Custom Truck Sales president in Regina, Sask. “He organized a group and approached Kenworth to obtain the franchise. My dad, Don Leach, left his job at the provincial gas transmission company and joined his father to start the dealership.”
Custom Truck Sales expanded five years later to Saskatoon, Sask., opened in Winnipeg, Man. in 1986, and added a parts and service facility in Estevan, Sask. in 2001.
“Our territory stretches 12 hours driving time east to west from western Ontario where we sell to loggers to western Saskatchewan where we sell to the oil patch,” said Brent Leach, who has been with the dealership for 20 years. Today, Brent’s brother, Ken, leads the Regina location. Another brother, Rob, and sister, Wendy Williams, are non-operating partners.
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