Freightliner LLC has created a used truck retail sales group dedicated to serving fleets.
The group will work with SelecTrucks Centers as well as Freightliner Trucks, Sterling and Western Star dealers to develop new fleet customers for late model Class 6-8 used vehicles.
"In establishing a dedicated used truck retail fleet sales group, we are allocating significant new management resources to our used truck sales effort," said Bill Gordon, president of Freightliner's business unit responsible for the company's used truck operations.
According to Gordon, this fleet group will serve fleets that do not have an existing used truck relationship with a SelecTrucks Center or a dealer. "We want to ensure that all fleets, including those with substantial owner-operator programs, are familiar with all the ways we can creatively help them," Gordon said. "Although this fleet group will aggressively prospect fleet customers, it's important that the sales activities are coordinated with the local SelecTrucks Center or Freightliner, Sterling or Western Star dealer."
Customers to be served by the newly formed used truck retail sales group include medium and large fleets that traditionally buy used trucks or those that currently purchase new, competitively-branded trucks but may be better served by high quality, late model used vehicles.
The group will be headed by Bob McTernan, a 26-year veteran of the trucking industry and formerly Western Region General Sales Manager (new trucks) for Freightliner Trucks.
This move is the latest in a series of used-truck initiatives announced by Freightliner LLC, including new financing options and purchase programs, a group of used truck retail remarketing centers and expanding its SelecTrucks network.
The group will work with SelecTrucks Centers as well as Freightliner Trucks, Sterling and Western Star dealers to develop new fleet customers for late model Class 6-8 used vehicles.
"In establishing a dedicated used truck retail fleet sales group, we are allocating significant new management resources to our used truck sales effort," said Bill Gordon, president of Freightliner's business unit responsible for the company's used truck operations.
According to Gordon, this fleet group will serve fleets that do not have an existing used truck relationship with a SelecTrucks Center or a dealer. "We want to ensure that all fleets, including those with substantial owner-operator programs, are familiar with all the ways we can creatively help them," Gordon said. "Although this fleet group will aggressively prospect fleet customers, it's important that the sales activities are coordinated with the local SelecTrucks Center or Freightliner, Sterling or Western Star dealer."
Customers to be served by the newly formed used truck retail sales group include medium and large fleets that traditionally buy used trucks or those that currently purchase new, competitively-branded trucks but may be better served by high quality, late model used vehicles.
The group will be headed by Bob McTernan, a 26-year veteran of the trucking industry and formerly Western Region General Sales Manager (new trucks) for Freightliner Trucks.
This move is the latest in a series of used-truck initiatives announced by Freightliner LLC, including new financing options and purchase programs, a group of used truck retail remarketing centers and expanding its SelecTrucks network.
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