American Isuzu Motors and General Motors Friday announced a joint venture to consolidate Isuzu and GM medium-duty commercial vehicle sales, service and marketing functions in the United States.
The new company, which will be known as General Motors Isuzu Commercial Truck, LLC, commenced business on Friday. It will be based in Cerritos, Calif. and will have a business center in Pontiac, Mich., and regional offices around the country.
Ownership of the venture will be shared 51% Isuzu and 49% GM and managed by a five-person board consisting of two Isuzu representatives, two GM representatives and James C. Underwood, who has been elected as president and chief operating officer of the new venture.
The new organization was created to take advantage of established strengths of both companies and will seek improved operational efficiencies for the Chevrolet, GMC and Isuzu dealer networks. The Chevrolet, GMC and Isuzu brands will remain intact and advertising and sales promotion will be developed and implemented jointly.
GMICT will benefit from Isuzu's expertise in the commercial vehicle market, its flexible and responsive organization, and strong retail marketing approach. Likewise, the new company will benefit from General Motors' strong product portfolio and strong brand management system.
With the combined Chevrolet, GMC and Isuzu medium-duty truck dealers, the new company will serve over 750 total dealerships. In 1999 this group represented a combined total sales of approximately 55,000 medium-duty (Class 3-7) trucks.
General Motors Isuzu Commercial Truck is the latest in the cooperative business practices General Motors and the Isuzu companies began in 1971.