TopNews

Yellow Forms Online Marketplace

February 29, 2000

SHARING TOOLS        | Print Subscribe
Yellow Corp. is the latest fleet to become involved in an online venture which provides business-to-business transportation services.

The company has announced an alliance with venture capital firms, TL Ventures and EnerTech Capital Partners to form Transportation.com. The new venture, expected to launch in the second quarter, will be headed by James D. Ritchie, former Ryder Integrated Logistics vice president.
Yellow believes shippers, private fleets, and competing carriers will be able to use Transportation.com to leverage Yellow's industry position, purchasing clout and technical expertise.
"We have joined forces with Transportation.com because they have proven, practical transportation industry experience and strength, creative vision, ability to recognize opportunities in the marketplace and a strong technical team," said Robert E. Keith, managing director of TL Ventures.
In his previous position as vice president, Global Vertical Industries for Ryder Integrated Logistics in Yorba Linda, CA., Jim Ritchie's responsibilities included a range of business and strategic development functions for six of Ryder's eight vertical industries.
"Through its affiliation with Yellow Corporation, Transportation.com already possesses a significant understanding of its potential customers. This new Internet venture, with its ability to capture real time data, will heighten this understanding and enable us to develop lasting, profitable one-to-one relationships with our customers," said Ritchie.

Comment On This Story

Name:  
Email:  
Comment: (Maximum 2000 characters)  
Leave this field empty:
* Please note that every comment is moderated.

Newsletter

We offer e-newsletters that deliver targeted news and information for the entire fleet industry.



GotQuestions?

LUBRICANTS

The expert, Mark Betner from Citgo will answer your questions
Ask a question

Sponsored by


WHEEL ENDS SOLUTIONS

Wheel end expert Jeff Geist from STEMCO will answer your questions
Ask a question

Sponsored by

Magazine