LifeGuard Launches Seat Belt Campaign

April 2008, - Feature

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LifeGuard Technologies launched its Click, Tug & Snug driver safety campaign at the Mid-America Trucking Show last week.

The campaign aims to increase truck driver awareness of proper seat belt usage, with specific instructions on how to use the Komfort Latch and Sliding Komfort Latch to make the seat belt more comfortable.

Through the use of a free training kit and radio advertising, LifeGuard Technologies is educating users on how to buckle up properly - vertically insert the latch into the buckle, listen for a click, tug on the seat belt latch, and snug it across the hips.

Truck drivers who wear their seat belts are nearly twice as likely to survive an accident. LifeGuard Technologies, a division of IMMI, manufactures the seat belts that protect nine out of ten truck drivers on the road. A recent study by the Federal Motor Carrier Safety Administration found that only 65 percent of truck drivers wear seat belts, as compared with 82 percent of passenger vehicle drivers.

"Fatality reduction is a challenge for all the players in the heavy trucking industry, from OEMs to fleet managers to manufacturers of safety equipment," said James Johnson, Director of On-Highway Sales for IMMI. "We strive to increase usage of seat belts through media promotions like our 'Click, Tug & Snug' campaign and through further enhancements to our existing products, like the Sliding Komfort Latch, which make wearing a seat belt more comfortable."

Free training kits will also be distributed at the NPTC and NTTC Annual Conference trade shows in April and May. For more information, visit

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