Shell Rotella Rewards Program Upgraded

January 2008, - Feature

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Shell Lubricants has beefed up its rewards program, offering more benefits that ever, with hundreds of prizes for participating owner-operators.
The Shell Rotella Rewards program, previously called the Shell Rotella Road to Rewards program,
offers drivers valuable points every time they purchase Shell Rotella T with Triple Protection technology from the shelf or for an oil change.
Owner-operators can sign up for the Shell Rotella Rewards program by visiting Once owner-operators submit their purchases of Shell Rotella T motor oil, they can track and redeem reward points through the web site.
Beyond the benefits of rewards, owner-operators can also sign up for free e-mail reminders that help keep their truck's motor oil drain intervals on schedule. The web site also allows Shell Rotella Rewards members to log their truck's general service and maintenance records.
The hundreds of reward options include categories such as apparel, clocks, computers, electronics, golf, home, home office, jewelry, lawn and garden, sports and outdoors, tools, toys and games, travel and more. Examples of reward gifts include vacation packages, a NASCAR racecar ride-along, navigation systems, grills, iPods, flat-screen TVs and even skydiving.
Program participation is available to owner-operators wherever Shell Rotella T with Triple Protection technology is sold, including truckstops, truck dealerships and quick lube facilities. Points are earned regardless of whether the motor oil is changed by the driver or by an installer.

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