Are Retreaded Tires Gaining Market Share over Replacements?
February 2014, TruckingInfo.com - WebXclusive
The gap between new replacement tires retread tires is narrowing despite price hikes for retreads.
The last time retread tires outsold replacement truck tires was 2009. Before that, it was 2004. Tire market data from 2013, published by our sister publication, Modern Tire Dealer, shows replacement tires outsold retreads last year, but by a thinning margin. That leads us to the question, is a five-year cycle about to repeat itself?
Between 2012 and 2013, the number of retreads sold in the United States was practically flat, while sales of replacement tires was dropping, effectively evening out the spread between to the two. MTD reports the spread between retreads (14.9 million in 2013, up 100,000 units) and new replacement truck tires (15.7 million, down 300,000 units) is only 800,000 units.
"The numbers this year do support the trend that retreads have gained slight market share," says Matt Schnedler, retread product marketing manager, Bridgestone Commercial Solutions. "Since 2009 many of the indicators, such as ton miles, truck loading and utilization, are increasing, and 2012 was a good year for OE production. Many of those trucks were due for replacement in 2013 and the retreading numbers are a reflection of that."
Cost is what is driving the uptick in retread sales, say several tire producers. Fleets have had a difficult time getting rate increases to stick in recent years, despite slight upticks in demand. With rising costs, such as fuel and driver wages, any savings opportunities are getting a higher degree of consideration, including, apparently, retreading.
Retread sales have been fairly consistent since 2010, while sales of replacement tires has declined.
"Demand for retreads is increasing as fleet managers continue to leverage retread programs to drive lower operating costs," notes Todd Labbe, general manager of commercial retreads at Goodyear. "Retreading saves the trucking industry more than $3 billion annually. Premium casings provide multiple life cycles, saving fleet managers up to 50% of what they pay for a new truck tire each time they retread a casing."
Also included in MTD's market analysis was a peek at unit costs. That showed retreads actual rose in price 2013, narrowing the gap between replacement and retread. MTD pegged the average cost of a new replacement tire at $401.27, while the average retread price hit $250.24. The price gap between a new truck tire and a retread was nearly $200 in 2012. It had narrowed to about $150 last year. And still, demand rose.
Of course, it's not always only cost that drives a buying decision. Fleets reluctant to embrace retreads in the past because of "reliability" issues (usually related to maintenance issues such as underinflation) now have solutions such as automatic tire inflation systems and tire pressure monitoring systems that help mitigate tire failures.
For the record, and regular readers will have seen this dozens of times, new tires don't respond to low inflation pressure situations any better than retreads do. Underinflated tires run hot, the sidewalls flex more dramatically, and all tires in that condition tend to come to violent ends for exactly the same reasons.
So, with new tools in the inflation management game, there's pretty good reason to suspect retreads are gaining the confidence of fleets previously leery of them.
According to Paul Crehan, director of product marketing at Michelin Truck Tires, fleets should always have tire maintenance policies in place specific to their vehicles, equipment, geography, distance they travel, loads they carry, time on the road and other pertinent factors. It should also cover the specifics of new replacement tires entering their fleet as well as a retreading policy. This policy should cover the casings, number of times a quality casing will be retreaded based on the vehicle usage, casing age and condition, tire position, type and quality of the new retreads.