CNF Changes Identity, Launches Ad Campaign
February 11, 2000
CNF Transportation Inc., Palo Alto, CA, has changed its name to CNF Inc. The new name more accurately described the company's business as global supply chain services rather than pure transportation according to president and CEO Greg Quesnel.
"What we provide for customers through each of our companies — Con-Way Transportation
Services, Emery Worldwide and Menlo Logistics — increasingly involves full cycle management of companies' most complex supply chain challenges," he said.
CNF also announced that it will be launching a major new print and television advertising campaign and placements on the Internet to explain its role in providing business customers with comprehensive, global supply chain services.