Fleet Management

Every Second Counts When Your Driver is at Risk

Fleets can leverage video data to make timely business decisions.

January 2015, TruckingInfo.com - WebXclusive

by Adam Kahn, SmartDrive Systems

SHARING TOOLS        | Print Subscribe

It’s the call a fleet manager never wants to get — one where your driver has been in a collision. According to eyewitnesses, he ran a red light and T-boned a vehicle, but your experience tells you these eyewitnesses are sometimes wrong.

Fortunately, you don’t have to guess or fill in the blanks about what happened because you are able to reference a video of the event, sent to you just minutes after the incident. In the video, you clearly see your driver was doing everything according to his training — seatbelt fastened, two hands on the wheel and eyes scanning the road ahead. As he approaches the intersection, you can also see the traffic light was green at the time of the impact and that it was the passenger vehicle that ran the red light — not the other way around.

Having actionable data within minutes after an incident, especially when it’s a collision, is critical to quickly resolving and remediating the situation, while also reducing future risk. Racing against the clock, fleet managers have to make important and time-sensitive decisions to protect their drivers and the company.

At the time of the incident, the potential for collateral damage can be significant — from legal setbacks, driver dismissals, injury claims, and shipping delays to damaged CSA scores. With a video recording of the event accessible in just minutes, a fleet manager can be equipped with the right information — at the right time — to exonerate the driver if he or she is not at fault.

Driving insight

In the last 15 years, technology has fundamentally changed the way we communicate, interact and do business. In the transportation industry, in-cab solutions and telematics systems have become increasingly sophisticated, providing huge quantities of data and insight about “critical events” — hard braking, lane departures, sudden accelerating and deceleration and more — with the goal of helping managers and drivers understand their risk and improve safety.

However, the sheer volume of this data and its often-tabular report format leaves more questions than it answers. Video provides that a piece of information, delivering driving insight not possible from other systems.

Video-based safety programs capture driving skills and driving conditions, as well as important vehicle data, including speed, brake and throttle position. The technology inside trucks gives fleet managers the necessary insight to understand the dynamics of an incident, such as whether collision avoidance or lane departure warning was engaged, what the driver did or did not do, how the vehicle responded – and what coaching should take place.

Most importantly, when a critical incident occurs fleet managers have access to the video within minutes — when now versus later makes a huge difference. Immediate access to this video footage can make the difference between keeping great drivers on the road (and freight on schedule) and costly delays.

Data has a shelf life, and video is no exception. Understanding driving risk as quickly as possible helps fleets understand where to focus their resources. Video-based safety programs are helpful in not only the most severe situations but also at identifying the risk areas that lead to collisions. These programs identify risk before it becomes a problem, prioritizing areas to focus on as quickly as possible, ensuring that managers are coaching the right drivers on the right things.

Because fleet managers are targeting their efforts in the appropriate areas, and doing so in a timely manner versus weeks or months later, their coaching effectiveness improves, dramatically reducing risk and preventing incidents from happening in the future.

Trucking fleets that use video-based safety programs typically see collision costs reduced by up to 70 percent in the first year — more than paying for the cost of implementation — along with a sustained management and reduction in CSA violations.

With a video-based safety program, fleets are better able to protect drivers, lower risk and improve their bottom line, delivering an important and sustainable competitive advantage. At the end of the day, time is money, and data-driven video-based solutions put time back on the fleet’s side.  

Adam Kahn is the senior director of product marketing at SmartDrive Systems, which offers vehicle data and video event recording technology. Kahn has more than 20 years of transportation and logistics marketing experience, including 15 years at Omnitracs.

This article was authored under the guidance and editorial standards of HDT's editors to provide useful information to our readers.

Comments

  1. 1. McGruff [ January 15, 2015 @ 09:22AM ]

    Video based safety programs. Access to video information within minutes...what are they? This article didn't explain these two items.

 

Comment On This Story

Name:  
Email:  
Comment: (Maximum 2000 characters)  
Leave this field empty:
* Please note that every comment is moderated.

Newsletter

We offer e-newsletters that deliver targeted news and information for the entire fleet industry.

GotQuestions?
sponsored by
sponsor logo

ELDs and Telematics

Scott Sutarik from Geotab will answer your questions and challenges

View All
GotQuestions?

Sleeper Cab Power

Steve Carlson from Xantrex will answer your questions and challenges

View All