Equipment

Daimler Makes Changes to Marketing, Communications Leadership

August 14, 2017

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David Giroux Photo: DTNA
David Giroux Photo: DTNA

Daimler Trucks North America has officially announced two key transitions in the senior leadership in marketing and communications – David Giroux has been appointed director of channel marketing and Katja Bott is replacing him in the role of director, public relations strategy and corporate communications.

The director of channel marketing at DTNA is a newly created position in which Giroux will lead the development and implementation of all Freightliner and Detroit brand marketing communications and brand strategy. He will be responsible for executing digital marketing, strategy, and delivering brand and product information to customers, dealers, and press through multiple marketing channels. These channels include events, training, and communications. Giroux will continue to act as spokesperson for DTNA until Nov. 1, 2017.

Katja Bott Photo: DTNA
Katja Bott Photo: DTNA

He is being succeeded by Bott, who will be responsible for the company’s public relations strategy, internal, and external corporate communications and marketing, as well as media relations for Daimler’s truck and bus brands. Bott has been with the Daimler Group for 14 years working in PR and communications positions at Smart, Daimler AG, Daimler Trucks, and Mercedes-Benz Vans.

“David’s accomplishments for DTNA are tremendous. For over six years, he and his team have ensured industry leading communications. We are grateful that he will continue to push communications for DTNA in this new critical role for the company," said Roger Nielsen, president and chief executive officer, DTNA. "We welcome Katja to the DTNA family. With her breadth and depth of public relations and leadership experience, she will continue leading communications in our industry.”

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