Equipment

Omnitracs Focuses on Expanding Portfolio, Getting Close to Customers

March 25, 2014

By Jim Beach

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TCA, GRAPEVINE, TX – Delivering value to its customers, expanding its portfolio of services and getting closer to customers are three areas that Omnitracs will focus on in coming months, according to its new CEO John K. Graham.

In an interview at the Truckload Carriers Association Annual Meeting, Graham said that just months after its purchase from Qualcomm by Vista Equity Partners, the company remains committed to delivering value to its customers while sorting out its separation from Qualcomm. “There are a lot of details to work through,” Graham said. “We’re still working in a Qualcomm building.”

Even while these issues are being worked out, the company is looking at ways to bring new products to market while and growing its customer base. “The mid-market (which he described as those fleets with between 100-500 trucks) has been one of the fastest growing in terms of adopting technologies. “Anybody that buys into technology, as they get into it, they start using it more,” he said.

While planning on continuing to sell its existing in-cab mobile communications systems and applications, Graham said the company was also “expanding our portfolio,” pointing to their recent acquisition of RoadNet Technologies as an example.

On the topic of outside the cab mobile computing, Graham said that “mobility is a topic that has come up” and that there is a natural tendency leverage smart phone and tablets into the market place. On the other hand, he said the company “wants to make sure the investments our customers have made still have value.”

As for getting closer to customers, Graham said it was unlikely the company would remain in San Diego. “Most of our employees are in Southern California while most of our customers are east of the Rockies. We want to be closer to our customers.”

 

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