Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

OEMs Gather For Truck of the Year Judging

Contenders for the title of best medium-duty and heavy-duty truck gathered at the St. Louis Regional Airport last week to strut their stuff to the panel of judges made up of eight magazine editor

by Diana Britton, Managing Editor
March 17, 2010
OEMs Gather For Truck of the Year Judging

(Photo by Tom Berg)

4 min to read


Contenders for the title of best medium-duty and heavy-duty truck gathered at the St. Louis Regional Airport last week to strut their stuff to the panel of judges made up of eight magazine editors,

Ad Loading...

with our own Executive Editor Steve Sturgess leading the pack as chair this year. While last year panelists had to make their way to truck dealers around the country on their own for judging, this year, the American Truck Dealers, which holds the Commercial Truck of the Year contest, assembled the judges and OEMs in St. Louis in conjunction with the National Truck Equipment Association's Work Truck Show.

According to Tom Berg, a judge and truck editor with Construction Equipment, the panel wanted to make sure they could drive all the trucks on the same day and on the same streets, in order to make more direct comparisons. In addition, the East Alton, Ill., location was more centrally located for OEMs and press people alike, Sturgess said.

The Judging Process

When ATD approached Sturgess two years ago about doing the Truck of the Year competition, he decided to assemble a group of trucking industry editors from magazines covering different vocations, in order to get a more broad perspective and objective judging. Along with Construction Equipment and HDT, other publications represented include Fleet Equipment, Landline magazine, CCJ, Fleet Owner and Bobit Business Media.

Entrants are nominated by the OEMs themselves, and to be eligible, the vehicle must have been introduced or announced to the press in the calendar year prior to the contest (2009). The vehicle also has to be available to drive, even if it's a prototype, Sturgess said.

According to Sturgess, the vehicles are scored on a scale of 1 to 5, with 5 being the best. They're evaluated under three different categories, including driver-oriented, technician-oriented, and owner-oriented. For example, if the vehicle comes with a good warranty, this would go into the owner category.

To judge the nominees, the panelists with CDLs had the opportunity to ride the vehicles around the airport track to get a feel for how they drive. ATD also asked that the manufacturers bring a salesman, so to speak, to present the truck to the judges, provide a walkaround of the vehicle and answer any questions they might have, Sturgess said.

Medium-Duty Truck of the Year

Different from last year, this year's competition includes a new category for medium-duty trucks. This encompasses trucks in weight Classes 3-7. Nominees on the medium-duty side are Freightliner MZ tractor with a Cummins Westport natural gas engine; the Hino model 268; Kenworth's T370 hybrid; and the Peterbilt 337.

Entrants in the heavy-duty weight class include a Freightliner Coronado, a Kenworth T660 extended day cab, and a Peterbilt 384 sleeper cab. Last year, ATD presented the award to the International LoneStar.

"They really were all good trucks for their intended purpose," Berg said.

History of Truck of the Year

The original idea for the Truck of the Year contest came from George Grask, past chairman of ATD, said Barbara Robinson, director of ATD. In the summer of 2007, Grask traveled to Europe with a group of Peterbilt dealers. During a tour of the DAF Truck facilities, Grask noticed an award for European Truck of the Year for 2007. When he returned from his trip, he recommended ATD bring something similar to the U.S., to give American manufacturers the same prestige and pride in their products.

The competition was also a natural complement to ATD's Truck Dealer of the Year award, Robinson added. ATD's membership encompasses all manufacturers. "We hope this award gains traction," she said. A good story about new commercial trucks, "is good for all of us," Robinson said.

The final scores will be sent to John Merrifield, industry liaison to ATD and former general manager of Sterling Trucks. He'll tally the scores, and the winners will be announced during a luncheon at ATD's Convention and Expo in Kissimmee, Fla., on April 25. We'll just have to be on the edge of our seats until then.

For an overview of the award and information about nominee qualifications, click here.

Topics:Equipment
Subscribe to Our Newsletter

More Equipment

Illustration of SCR/DEF system on heavy-duty truck
Equipmentby News/Media ReleaseJune 4, 2026

Engine Technology Forum Launches SCR, DEF Resource Center Amid Emissions Debate

The Engine Technology Forum’s new online hub aims to provide fleets, policymakers, and equipment owners with fact-based information about selective catalytic reduction technology, diesel exhaust fluid and emissions compliance.

Read More →
Artist rendering of dealership with trucks and trailers parked outside
Equipmentby News/Media ReleaseJune 2, 2026

Prime Inc. to Open $7.9M Flagship Used-Truck Dealership

A new driver-focused facility to sell Prime Inc's used trucks and trailers will be the first purpose-built location in the company's history.

Read More →
Red Kenworth truck pulling Paper Transport trailer
Fuel Smartsby Deborah LockridgeJune 2, 2026

Lessons Learned About Alternative Fuels: Start Small, Stay Flexible

Practical advice on adopting alternative fuels and ZEVs from HDT's 2026 Top Green Fleets, from renewable diesel and natural gas to electric trucks.

Read More →
Ad Loading...
Kenworth T680.
Equipmentby News/Media ReleaseMay 27, 2026

Kenworth Names Peter Ahrens General Manager

Leadership changes at Kenworth take effect July 1 as the OEM promotes two longtime Paccar executives to key management roles.

Read More →
White Hino Le electric tractor on show floor
Equipmentby News/Media ReleaseMay 26, 2026

Hino Adds Electric Class 6/7 Truck

Hino says the Le Series is an important step in the company's efforts to reduce environmental impact and support its customers’ sustainability goals.

Read More →
Big standing "ACTExpo" sign in convention center lobby
Equipmentby Deborah LockridgeMay 26, 2026

ACT Expo 2026: Highlights in Photos

The 2026 Advanced Clean Transportation Expo featured a broad range of commercial vehicle technologies, from EVs to autonomous trucks to the latest diesel and alternative-fuel engines.

Read More →
Ad Loading...
Red Hendrickson e-axle at ACT Expo booth
Equipmentby News/Media ReleaseMay 22, 2026

Hendrickson Debuts Electraax E-Axle for Medium-Duty Trucks

Developed with Driventic, Hendrickson's new integrated e-axle is designed to improve efficiency, reduce weight, and extend range in Class 6-7 EV applications.

Read More →
Peterbilt Freedom 250 Special Edition Model 589.
Equipmentby News/Media ReleaseMay 21, 2026

Peterbilt Unveils Freedom 250 Special Edition Model 589

Peterbilt’s just-announced limited-run patriotic Model 579 tractor celebrates America’s 250th birthday with custom styling and premium features.

Read More →
Closeup of engine in Mack truck
Equipmentby Deborah LockridgeMay 13, 2026

Mack Unveils EPA 2027-Compliant MP13 Engine With More Power, Better Fuel Economy

Along with unveiling its EPA 2027-compliant MP13 engine, Mack outlined powertrain changes across its Class 6-8 lineup, including new Cummins-based X10 engines.

Read More →
Ad Loading...
Kodiak Driver-equipped Roehl Transport tractor-trailer.
Equipmentby News/Media ReleaseMay 11, 2026

Kodiak and Roehl Transport Launch Autonomous Route Between Dallas and Houston

Kodiak AI and Roehl Transport have begun autonomous freight operations on a regular Dallas-Houston route, marking another step toward Kodiak’s planned driverless launch by the end of 2026.

Read More →