New Web Site for Delo Brand of Engine Oils
August 28, 2007
Chevron Products Co. has delivered a dynamic new web site for its Delo brand of advanced-technology engine oils, lubricants and coolants. The new site offers Delo customers one of the leading online business tools in the lubricants market.
Specifically targeting the North American market, the site, located at www.DeloPerformance.com
, offers information on Delo's optimal combination of products, services and industry experience: The Delo Performance Advantage.
"We wanted to create a dynamic, forward-thinking web-based tool for our customers," said Nicole Fujishige, commercial marketing manager, Chevron Products Co. "DeloPerformance.com is a one-stop information resource for our customers to learn about products, promotions, purchasing, and training. This site is the foundation for Delo's online presence; one that we look forward to expanding over time."
DeloPerformance.com includes a comprehensive look at the Delo product family of engine oils, coolants, greases, transmission fluids and gear oils, along with information on the Delo Truck - the recently updated mobile ambassador for the Delo brand - and training opportunities available through Chevron's Lubricants University.
"We've created a special section on the site for our OE Dealer customers. This area provides access to merchandise brochures, parts reference lists, incentive programs, a monthly newsletter and a password protected section that offers our customers more business information. We are leveraging our expanded web-based capabilities to make it easier for our OE Dealer customers to realize the advantages of doing business with Chevron and its Delo brand," said Fujishige.
Key features of the new DeloPerformance.com web site include:
· Intuitive interface offering simple navigation to key content
· Easy access to Product Data Sheets and Material Safety Data Sheets
· OE Dealer specific section
· Direct access to Chevron's Lubricants University; an STLE Educational Partner
· Access to information on the newly updated Delo Truck
· Online marketer locator
· Retail partner list
· CJ-4 FAQ
· Delo history.