Shell Lubricants is rolling out a redesigned global portfolio of transmission fluids, gearbox oils, mobile hydraulic oils, gear and axle oils, and greases for on- and off-highway vehicles and equipment.
The simplified product lineup is designed to make selecting the proper level of protection easier.
Shell Donax and Shell Dentax products have been consolidated under the Shell Spirax brand of gear oils, axle oils and transmission fluids. All grease products are now under the Shell Gadus brand. Shell Retinax, Shell Rhodina, Shell Albida and Shell Alvania are among the products now in the Shell Gadus portfolio.
The redesigned portfolio features new packaging labels and product guides to aid choice, using new names, color coding and visual icons to indicate individual performance benefits. These changes are also designed to help reduce the risk of product misapplication in the factory environment. As part of the redesign, Shell Lubricants also standardized packaging across the entire portfolio to make storage and stacking easier.
This is the latest in Shell's efforts to simplify its product lines. Last year, it revamped its heavy-duty engine antifreeze/coolant product portfolio, led by the new Shell Rotella Ultra ELC, an extended-life antifreeze/coolant.
In 2009, the company rolled out a revised line of engine oils, dropping all brand names but Shell Rotella, resulting in the Energized Protection product portfolio.
For more information: www.shell.us/lubricants
The simplified product lineup is designed to make selecting the proper level of protection easier.
Shell Donax and Shell Dentax products have been consolidated under the Shell Spirax brand of gear oils, axle oils and transmission fluids. All grease products are now under the Shell Gadus brand. Shell Retinax, Shell Rhodina, Shell Albida and Shell Alvania are among the products now in the Shell Gadus portfolio.
The redesigned portfolio features new packaging labels and product guides to aid choice, using new names, color coding and visual icons to indicate individual performance benefits. These changes are also designed to help reduce the risk of product misapplication in the factory environment. As part of the redesign, Shell Lubricants also standardized packaging across the entire portfolio to make storage and stacking easier.
This is the latest in Shell's efforts to simplify its product lines. Last year, it revamped its heavy-duty engine antifreeze/coolant product portfolio, led by the new Shell Rotella Ultra ELC, an extended-life antifreeze/coolant.
In 2009, the company rolled out a revised line of engine oils, dropping all brand names but Shell Rotella, resulting in the Energized Protection product portfolio.
For more information: www.shell.us/lubricants
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