KeepTruckin Launches Smart Load Board with Major Broker Partners

KeepTruckin launched the Smart Load Board, which it called an intelligent freight-matching solution designed to help carriers find the right loads, faster.

The Smart Load Board makes available in KeepTruckin’s platform thousands of loads from industry partners – including many of the largest brokerages in North America. Carriers won’t have to search through or pay for multiple apps or websites.

Partners such as Echo Global Logistics, Uber Freight, Edge Logistics, Bennett, EPES Logistics, Page Trucking, Keller Freight Solutions, and Parade will post thousands of loads to the Smart Load Board.

The Smart Load Board is embedded in KeepTruckin’s Fleet Dashboard and Driver App and free to all KeepTruckin users. Data science and machine learning algorithms analyze drivers’ needs and preferences to automatically match the right jobs to the right carriers. The smart matching technology finds loads tailored for each driver, optimizing for factors such as reduced deadhead, convenience, and rates. Every load posting contains complete details—including rate, commodity, and weight—to help carriers make informed decisions.

Carriers moving loads for the brokerage partners in the system can choose to share their KeepTruckin location data, which will allow the brokerage to access it specifically for the duration of the load being moved. Shippers working with participating brokers are able to access this real-time visibility.

“The Smart Load Board is the first and only ELD-based freight marketplace that automatically matches loads based on a deep understanding of a carrier's needs and preferences,” said Shoaib Makani, CEO of KeepTruckin, in a release. “The Smart Load Board will revolutionize the way trucking companies dispatch their drivers, reducing empty miles and improving their bottom line as a result.”

Trucking companies with brokerage divisions can also use the Smart Load Board to access capacity from KeepTruckin’s network.

“Accessing capacity from their network —in a manner that is secure — will only help to grow Bennett's business,” said Tim Hadden, CIO of Bennett. “We feel extremely confident with the steps they've taken to ensure our data is protected, and is only shared with the third parties we proactively choose to share it with.”