Volvo Trucks North America has named Wade Long as regional vice president for its Western U.S. region, overseeing business development and ongoing support for 40 dealer locations.

Long has been with Volvo Trucks for 20 years with experience in engineering, rpdouct planning, and marketing. His most recent position was as the director of product marketing where he led a group of marketing managers in creating the specifications for the new Volvo VNR and VNL series trucks, coordinating their 2017 debut.

“Wade has been a valuable asset to Volvo Trucks and to the trucking industry,” said Bruce Kurtt, senior vice president of sales for Volvo Trucks North America. “I’m pleased to welcome him to this new regional position, and look forward to his help in developing our business plans for the future.”

In his new role, Long will work with Volvo Trucks sales managers and dealer groups to deliver a broad range of diverse specification requirements in the western U.S region.

After spending so much time on the launch of Volvo's new VNR and VNL trucks, Wade told HDT, "no one is more passionate to sell them."

“Wade’s strong background will help him excel in his responsibility for truck sales in the West,” said Kurtt. “He has a great team in the region to support him and I know our dealers will appreciate his leadership on their behalf.”