Yokohama to Increase Prices on Commercial Tires
Yokohama Tire Corp. announced a price increase of up to 4% on all of its commercial and off-the-road tires sold in the U.S., effective Sept. 1.

Photo: Yokohama Tire

Photo: Yokohama Tire
Yokohama Tire Corp. announced a price increase of up to 4% on all of its commercial and off-the-road tires sold in the U.S., effective Sept. 1.
The company already increased tire prices in April by up to 7% due to increases in the cost of raw materials and freight expenses, according to the company.
“We reluctantly took a first-step price increase in early 2017 in response to the escalation in operating and material costs that peaked in late 2016,” said Jeff Barna, Yokohama Tire COO. “That modest increase left us under-recovered, hence requiring us to take further action.”
Yokohama Tire Corp. is the North American manufacturing and marketing arm of Tokyo, Japan-based The Yokohama Rubber Co., a global manufacturing and sales company of tires.
More Equipment

Electric Yard Tractors Move Beyond Pilots
Operating-cost savings have overtaken sustainability goals as the leading reason surveyed fleets are adopting battery-electric terminal tractors, according to new NACFE research.
Read More →
Continental Introduces New Regional Truck Tires
Continental says its new Generation 5 steer and drive tires for regional operations offer longer tread life, with estimated mileage gains of 22% and 19%, respectively.
Read More →
Tekmodo Introduces CargoBright Brand for Translucent Trailer Roofs
CargoBright is designed to diffuse daylight across the cargo area while performing as a working vehicle roof.
Read More →
Fleet Economics Shape Electric Truck Outlook
ACT Research expects costs, charging infrastructure, and technology improvements to drive zero-emission commercial vehicle adoption as federal regulations and incentives retreat.
Read More →
Kodiak Targets Dallas–Houston for Driverless Trucks
The company says its autonomous trucks are completing the I-45 run without a safety observer taking control. It plans to remove the observer by the end of 2026.
Read More →
Kodiak Hauls Produce in California Autonomous Truck Pilot
Kodiak AI and DTL Transport have begun hauling produce between Fresno and Los Angeles under California’s new rules for testing heavy-duty autonomous trucks. A safety driver remains behind the wheel.
Read More →
Used-Truck Remarketing Math Is Changing
Used-truck value is no longer just a concern at trade-in. Decisions made throughout a truck’s first life can influence what it’s worth years later.
Read More →
How Volvo Updated Its D13 for EPA 2027 [Watch]
Volvo’s updated D13 promises lower emissions without sacrificing performance or fuel economy. Take a closer look at what changed inside the engine in this HDT Spotlight video.
Read More →
Michelin Tire Improves Efficiency and Durability for Regional Fleets
The Michelin X Multi Energy D2 is a regional haul drive tire engineered to help fleets improve fuel efficiency, durability and traction in demanding stop-and-go operations.
Read More →
ZF Expands Commercial Vehicle Push in North America
ZF is expanding its North American commercial-vehicle presence with new transmission applications, electrification, trailer technology and autonomous-driving systems.
Read More →
