Heavy Duty Trucking Logo
MenuMENU
SearchSEARCH

Commentary: Money Is Not the Only Thing That Speaks to Truck Drivers

Pay is important, but oftentimes even more important are the things you do that make drivers feel valued and respected, observes Editor in Chief Deborah Lockridge.

Deborah Lockridge
Deborah LockridgeEditor and Associate Publisher
Read Deborah's Posts
March 14, 2018
Commentary: Money Is Not the Only Thing That Speaks to Truck Drivers

Deborah Lockridge

3 min to read


The past couple of months have seen a flurry of announcements from fleets raising driver pay. But some are trying something a little different than the usual per-mile increases by also addressing some of the personal and human factors behind driver satisfaction.

Ad Loading...
Deborah Lockridge

U.S. Xpress is going after team drivers with what it’s calling its TeamMax Bonus program. Current and prospective team drivers will have the chance to earn as much as $50,000 in bonuses and up to four weeks of paid vacation in a single year. On top of the company’s regular benefits package, drivers in the TeamMax program get other perks, such as first priority for the newest trucks and top priority at service centers.

Boyd Bros. Transportation unveiled a new type of truck-driving position to give experienced flatbed drivers a more predictable driving job. As part of the company’s new Mission Fleet for experienced drivers, in this position drivers can earn a $1,300 weekly salary and have guaranteed 48 hours of home time each week between Friday and Sunday. The drivers will use a paid time-off system for sick leave and vacation time based on employment. The carrier will evaluate how well the program works to see if it can expand this type of driving position to more of its fleet.

Ad Loading...

Nussbaum Transportation has also changed its pay structure to address some issues that are common problems. The company already pays practical miles, but it’s now using a door-to-door miles calculation method rather than a traditional zip-to-zip mileage model. It’s going to pay for all reserved/paid parking, without question, and it’s raising bonus payouts for drivers who reach the Platinum performance level in Nussbaum’s driver scorecard program.

When it comes to retaining drivers, pay is important, but oftentimes even more important are the things you do that make drivers feel valued and respected, as professionals and as human beings. Paying for parking? Drivers get the message that you care about them finding a safe place to rest when their now-mandated electronic logs say they’ve run out of driving hours. Home time is a long-standing complaint among long-haul drivers, and what employee doesn’t appreciate paid time off and vacation?

New equipment is always a welcome perk, but obviously you can’t always give every driver a brand-new truck. What do you do to make sure that trucks are still appealing when reassigned to a different driver?

In a recent post on the Women in Trucking Facebook page, a driver wrote, “We have assigned trucks with my company. A team left and I inherited their truck. It’s a really beautiful truck, 2017. But the people that had it prior to me were heavy smokers! I have scrubbed with a citrus industrial cleaner that is made for these types of situations. Sprayed Febreeze to the extent of fuming myself... and my clothes, hair and skin, still smell! Went through a roll of Scott towels... they were brown in a matter of seconds... the good thing is that the leather is coming back to its original color and feel. What can I do?”

The group offered dozens of suggestions, from changing the cabin air filters and cleaning with vinegar, to commercial odor-elimination products, baking soda, and coffee grounds. But might a better move for a fleet wanting to keep its drivers happy have been to address any issues before reassigning the truck?

Subscribe to Our Newsletter

More Drivers

Line of gray semi trucks with Fraley & Schilling logo
Safety & ComplianceJuly 15, 2026

How Fraley & Schilling Improved Logbook Compliance by Over 50%

Fraley & Schilling needed a way to close a compliance workflow gap in its ELD system without adding more work from driver training, reminders, and back-office follow-ups. It found the answer in a custom driver app.

Read More →
Volvo American Truck Simulator.
Driversby News/Media ReleaseJuly 8, 2026

Volvo Goes Gaming

Volvo has roared into American Truck Simulator with two new flagship trucks.

Read More →
Two black men in safety vests walking together laughing in a truck fleet yard
Driversby Deborah LockridgeJuly 6, 2026

What the Best Fleets to Drive For Teach About Driver Retention

Survey fatigue, AI-powered routing, owner-operator expectations, and the decline of social media all emerged as themes from this year's Best Fleets to Drive For program.

Read More →
Ad Loading...
Podcast thumbnail showing Jane Jazrawy, the words "When Drivers Tune Out," and a line drawing of a truck.
DriversJuly 2, 2026

Driver Retention Lessons From the Best Fleets to Drive For

What separates trucking's best workplaces from the rest? Jane Jazrawy shares the biggest lessons from this year's Best Fleets to Drive For program on driver retention, communication, AI, and workforce trends on the HDT Talks Trucking podcast.

Read More →
Man standing beside tractor-trailer in sepia tone with the words "Farewell CDL" superimposed on top
Driversby Jack RobertsJuly 1, 2026

Farewell, CDL: Why I'm Giving Up My Commercial Driver's License

After more than 20 years as a CDL holder, HDT Executive Editor Jack Roberts is letting his commercial license expire. Not because he wants to — but because trucking's nuclear verdict crisis has made the risks of public-road test drives too great for editors, manufacturers, and everyone involved.

Read More →
HDT Talks Trucking thumbnail with photo of Jane Jazrawy and the text,, "When Drivers Tune Out"
Driversby Deborah LockridgeJune 24, 2026

How Top Trucking Fleets Improve Driver Retention [Video]

What do healthy snacks, optimized routing, and just picking up the phone have in common? They're all strategies the Best Fleets to Drive For are using to retain truck drivers.

Read More →
Ad Loading...
Trucker Path Cargo Net theft overlay.
Driversby News/Media ReleaseJune 23, 2026

Trucker Path Adds Verisk CargoNet Theft Data to Navigation Platform

Trucker Path’s new cargo theft risk overlays give drivers and fleets visibility into high-risk areas, stolen commodity trends, and theft hotspots.

Read More →
Man seated in front of computer with inset of insights generated for a truck driver

Netradyne Intelligence Uses New AI Agents to Automate Response to In-Cab Camera Data

The company called the next-generation in-cab camera safety platform "a fundamental shift from systems that report on what happened to systems that actively drive what should happen next."

Read More →
Illustration of hourglass and trucks backed up to a dock
DriversJune 15, 2026

Why Truck Detention Keeps Costing Fleets Time and Money

A 2024 ATRI study found detention affects nearly 40% of truckload stops and costs the industry more than $15 billion annually. Despite the toll on drivers, fleets, and supply chains, the problem remains stubbornly persistent.

Read More →
Ad Loading...
Artist rendering of dealership with trucks and trailers parked outside
Equipmentby News/Media ReleaseJune 2, 2026

Prime Inc. to Open $7.9M Flagship Used-Truck Dealership

A new driver-focused facility to sell Prime Inc's used trucks and trailers will be the first purpose-built location in the company's history.

Read More →