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Public Relations

Many executives fear social media because of the damage an irate poster can inflict. But if handled properly, even bad posts can be a good thing for your fleet. (Part of a three-part series on how fleets can use Facebook to recruit and retain drivers.)

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The Power of Consumer Perception and How Fleets Can Benefit

If your company makes infant car seats, you'd be insane to ship those products in any truck today that isn't equipped with the latest and greatest vehicle safety systems available. Jack Roberts talks about the public-image implications of the relationship between shippers and fleets in his Truck Tech blog.

ATA Announces 2017-2018 America’s Road Team

After a final round of selections, American Trucking Associations has named 20 professional drivers to the 2017-2018 America’s Road Team, a group of elite truck drivers that will serve as trucking industry ambassadors.

Dealing With the Media After a Crisis [Video]

When an accident involving spilled hazardous materials occurs, managing your company's public relations may be as important as cleaning up the spill. In this video, The Spill Center offers tips on managing communications during a PR crisis.