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Driving a truck can be a lonely, stressful job. But no driver has to be completely isolated in the age of social media. Facebook, in particular, can be a powerful tool in making drivers feel like they’re part of a team and connected to family and friends even on the road.

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Dealing With the Dark Side of Social Media

Many executives fear social media because of the damage an irate poster can inflict. But if handled properly, even bad posts can be a good thing for your fleet. (Part of a three-part series on how fleets can use Facebook to recruit and retain drivers.)

How to Recruit Drivers Through Facebook

Smart fleets are using Facebook to expand their talent pool for new drivers and keep the ones they have. First in a three-part series with tips on how to use Facebook to recruit and retain drivers, as well as dealing with the negative aspects that come along with a vibrant social media presence.