Many executives fear social media because of the damage an irate poster can inflict. But if handled properly, even bad posts can be a good thing for your fleet. (Part of a three-part series on how fleets can use Facebook to recruit and retain drivers.)
Smart fleets are using Facebook to expand their talent pool for new drivers and keep the ones they have. First in a three-part series with tips on how to use Facebook to recruit and retain drivers, as well as dealing with the negative aspects that come along with a vibrant social media presence.
IMI recently donated $5,000 to the St. Christopher’s’ Fund, a charity supporting truckers with medical troubles that have led to financial difficulty.
IMI has launched a Facebook campaign to donate to drivers who face health problems and financial difficulty by trading in “Likes” for dollars.
Freight haulers are embracing social media but still not a much as other business-to-business companies, according to a new study.
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