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Customer Satisfaction

HDAW Speaker Encourages Making Fans of Customers

“Customer service is transactional,” said Colin Gold, owner of Gold Level Hospitality, during Heavy Duty Aftermarket Week. “What you really want to do is create a fan culture.”

Distributor Takes Action on Improving Parts Buying Experience

Action Truck Parts recently moved to a more visual customer experience offering more of a retail approach to parts purchasing.

Freightliner's Cascadia

Freightliner's Cascadia meets customer demands and gives a little more in the bargain.