Kenworth made a series of announcements about features and equipment changes for the company’s trucks as well as other customer facing offerings aimed at improving ownership.
As part its commitment to customer experience, Daimler Trucks North America has created an entirely new customer experience organization, naming Paul Romanaggi as chief CX officer.
“Customer service is transactional,” said Colin Gold, owner of Gold Level Hospitality, during Heavy Duty Aftermarket Week. “What you really want to do is create a fan culture.”
Action Truck Parts recently moved to a more visual customer experience offering more of a retail approach to parts purchasing.
Freightliner's Cascadia meets customer demands and gives a little more in the bargain.
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