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Branding

Covenant Rebrands to Emphasize Variety of Services

Covenant Transport has rebranded itself as Covenant Transport Services, the carrier announced, to emphasize the variety of services offered by the group, which includes Covenant Transport, Covenant Transport Solutions, Southern Refrigerated Transport and Star Transportation.

Lightning Hybrids Renames Itself Lightning Systems

Loveland, Colo.-based Lightning Hybrids has renamed itself as Lightning Systems and will release several new fleet products this year, including a new vehicle analytics system, the company announced today.

Roadrunner LTL Becomes Roadrunner Freight

Roadrunner Transportation Systems has changed the name of its Roadrunner LTL operation to Roadrunner Freight as part of a rebranding effort to reposition the business as a cost-effective option.

USA Truck Renames Asset-Light Business

Signaling an increased strategic focus on logistics, USA Truck has re-branded its asset-light logistics business, formerly known as Strategic Capacity Solutions, to USAT Logistics.

Phillips 66 Consolidates Lubricants Brands

To strengthen strategic relationships and drive growth, Phillips 66 Lubricants will consolidate its Lubricant’s portfolio into two brands, Phillips 66 and Kendall Motor Oil.

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