“We don’t only deliver freight. We deliver awareness.” That’s what Jim Barrett, president and CEO of Road Scholar Transport, likes to say about the Dunmore, Pennsylvania-based carrier’s “awareness fleet.” Its latest trailer wrap honors the everyday heroes of the pandemic.
August 3, 2020
Who doesn’t love sparkling lights during the holidays? One Chicago-area fleet is generating holiday spirit and goodwill with a specially-decked-out mixer truck that's touring the area with its animated holiday show.
December 20, 2018
You can’t help but smile when you read the story about how a disabled teenager who loves big rigs got a birthday present he’ll never forget – dozens of tractor-trailers turning up to Milton, Wisconsin, for his 16th birthday party.
August 23, 2018
When HDT Editor in Chief Deborah Lockridge sees a headline like “Reducing the Risks of Big Rigs” in a mainstream publication, she often opens the article with trepidation. Read about Consumer Reports' August story in her All That's Trucking blog.
August 17, 2018
Thirteen was a lucky number for a man who was threatening to jump to his death off of an overpass outside Detroit. In her All That's Trucking blog, Deborah Lockridge has the details of how truckers helped troopers on the highway outside Detroit.
April 25, 2018
When it comes to improving the image of the trucking industry and getting young people interested in pursuing careers, it’s hard to beat the personal approach of being involved with your community’s youth. Read about one 3PL's efforts in Deborah Lockridge's All That's Trucking blog.
June 26, 2017
The New York Times recently ran a piece about the lives of truck drivers that may not have helped raise the profile of truck driving as a potential career, but it and a follow-up piece did paint a colorful portrait of the life of a trucker, as Deborah Lockridge explains in her All That's Trucking blog.
June 12, 2017
So what was it like getting to park a couple of semi trucks on the White House Lawn and shake hands with the president of the United States? Deborah Lockridge shares some of ATA Chairman Kevin Burch's comments in her All That's Trucking blog.
April 28, 2017
CNN tells the story of human trafficking through the eyes of a trucker who was responsible for the liberation of a 20-year-old abused and tortured sex slave. Deborah Lockridge has more in her All That's Trucking blog.
April 12, 2017
When Brayton Martin gets behind the wheel of a semi in the Mother’s Day Truck Convoy, anyone within earshot knows it. He lays on the horn. The longer and louder, the better. Learn more about how truckers helped this little boy in the All That's Trucking blog.
December 8, 2016
There are bad apples in any profession, but the visibility of tractor-trailers tends to result in more media coverage. There were a few real doozies this week that Deborah Lockridge highlights in her All That's Trucking blog.
July 20, 2016
When it comes to changing perceptions about trucking, nothing beats a hands-on show-and-tell experience. Read about what one association is doing in this arena in Deborah Lockridge's All That's Trucking blog.
July 18, 2016
Drivers' appearance has an effect on trucking’s image – but did you know that in addition to affecting other peoples’ perceptions of you, how you dress can affect how well you do your job?
September 30, 2015
"These guys are out here on the road 24/7, so are we. Why not make it a better working relationship?"
September 23, 2015
Can this National Truck Driver Appreciation Week video reach a million views by the end of the week?
September 17, 2015
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