Fleet Management

BlackBerry Offers Radar Asset-Tracking Solution with Pana-Pacific

December 18, 2017

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Screenshot via Blackberry
Screenshot via Blackberry

Blackberry and Pana-Pacific have announced that Blackberry Radar, an asset-tracking solution, will be made available to more than 2,800 heavy-duty truck dealerships across North America.

As part of the agreement, Pana-Pacific’s customers will have access to BlackBerry’s Radar-M, which is designed for trailers and containers, as well as Radar-L, which is designed for flatbeds, chassis, containers, heavy machinery, and other valuable transportation or non-powered equipment assets.

Blackberry said the Radar solution would be avialable through retail by the third week of January. The hardware portion of Radar carries a one-time fee and the software tracking service and analytics are available by subscription.

“At Pana-Pacific, we strive to offer unique products and programs that exceed the needs and expectations of our commercial vehicle customers,” said John Trenberth, CEO. “We decided to add BlackBerry Radar to our portfolio because we believe the near-real-time information it provides will empower our customers to make better business decisions and improve the overall performance of their transportation operations.”

Blackberry said it collects up to 100 times more data than conventional GPS-based track and trace solutions, and uses this information to build a fuller visualization of a customer’s assets to ensure safety, security, and regulatory compliance. All data is stored securely on a cloud platform, which maintains the privacy of user information at all times.

“BlackBerry Radar allows fleet managers and equipment owners to make smarter decisions for their business, saving time, money and resources,” said Philip Poulidis, senior vice president and general manager of Radar at BlackBerry. “We’re excited to partner with forward-thinking companies, like Pana-Pacific, who realize the value that technology and actionable data can provide to the transportation and logistics industry.”

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