"Nothing beats a hands-on experience to get customers excited about new products," said Tom Kelly, Mack's vice president of marketing. "Customers have told us they really want to see the '07 engines and experience their operation so they can get comfortable with the emissions technology. So we are sending these trucks on the road to demonstrate the quality, productivity, reliability and performance of our trucks and new engines."
"Mack customers and potential customers will be able to test drive these trucks at Mack dealerships during the Tour," adding drivers will be able to experience the power and torque of the new Mack MP7 and MP8 engines. "We expect these thoroughly modern engines to deliver improved fuel economy over the previous generation of Mack engines, especially for our vocational customers," Kelly added.
Mack Trucks will unveil a special web site in mid-June to update Tour schedules for customers at www.mackperformancetour.com.
The Mack MP7 and MP8 engines offer customers a broader range of engine offerings than the previous generation of Mack engines, with more horsepower ratings. The engine ratings are also more precisely matched to customer applications. This means better efficiency. And the engines' higher power density makes it possible for customers in some weight-sensitive applications to select the smaller displacement MP7. At the same time, customers can choose from the famous Mack Econodyne, MaxiCruise and Maxidyne engine families for their MP7 and MP8 engines, to address their specific operating conditions.