Terion Inc., has announced it will no longer offer the in-cab mobile communications system called Mobile Messenger.
Instead, the company said it would concentrate on its trailer tracking product, FleetView.
The Friday announcement also noted that Ken Cranston, Terion’s vice president of sales and marketing, will take the company reins as president.
In the announcement, Cranston said that "as a result of market conditions in the trucking sector and after an exhaustive review of Terion's core strengths and goals for the future, we have determined that our resources are better utilized by capitalizing on the success of our FleetView product.”
Cranston said that Terion is negotiating with an unnamed provider to offer alternative in-cab service for current customers. Those customers, he said, are being contacted individually. According to Terion’s Ed Mushill, an announcement regarding alternative in-cab service will be made shortly.
Headquartered in Melbourne, Fla., Terion burst onto the scene in 1999 with Mobile Messenger, which used neither satellites nor cellular networks but rather a blend of two technologies, one from base to truck and another from truck to base. Base-to-truck communications moved over radio station FM-subcarrier channels, truck-to-base communications over digital high frequency transmission -- signals bounced from the ionosphere from eight Terion sites nationwide.
Later the same year, Terion introduced FleetView, the trailer-tracking system that operates over more traditional ground-based networks. Since then, the company has announced a number of deals, including one that makes FleetView a rental option for customers of XTRA Lease trailers. Terion recently announced that J.B. Hunt, the nation’s second largest truckload carrer, had ordered 17,000 FleetView units for its fleet.
0 Comments