Twenty hours. That’s the average time we spend in our cars every week, and about a quarter of that drive time happens in the dark.1 With so much time spent on the road, fleet vehicles provide the perfect medium to convey a brand’s messaging in a unique and engaging way. Specifically, reflective films enable your graphics to be eye-catching, day or night.
Whether or not your fleet already utilizes wrap films for vehicle branding, adding reflective film for trims, accents, decals or rear door wraps will contribute to increased driver safety and enhanced brand visibility.
Shine Brighter and Safer
Headlights, streetlamps and rear beams may not always be sufficient illumination on roadways. Even though less time is spent driving in the dark, half of all fatal accidents occur during night traffic.2 As drivers, our reaction time is 90 percent dependent on sight, but only 250 feet of the road are perceptible at night.3 Similarly, adverse weather conditions such as fog and rain impact safety by reducing visibility and increasing the risk for accidents.2
When the seasons change, many people find themselves spending their evening commute in the dark, further increasing the importance of visibility and safe driving conditions.2 Better visibility can aid driver reaction time, alert to traffic congestion, and illuminate treacherous roads.
The safety benefits of reflective films help protect your drivers, assets and others on the road. The enhanced visibility from reflective films allows fleet vehicles to be detected from farther away and can catch the attention of distracted drivers. The dangers of the road, especially at night, makes any added safety measure for your fleet a worthwhile investment if it means preempting a collision and boosting safety.
By using innovative reflective film solutions, fleet graphics can capture a broader mobile audience during night commutes. Films with reflective capabilities bring brand designs to life and shed light on your messaging all hours of the day, garnering up to 40 percent more impressions.
An additional advantage of reflective wrap films is their design versatility. For reflective accents that make your logo pop or illuminate company contact information, Scotchlite™ Reflective Graphic Film Series 680 from 3M is a great way to maximize your investment. If considering a full reflective wrap, Scotchlite™ Print Wrap Film 780mc-10R from 3M is specifically engineered with wider retro-reflective viewing angles for optimal visibility. It also has an expected performance life of up to nine years.
A strong brand can bolster customer loyalty, generate leads and, most importantly, increase revenue. To get there, your brand must be seen, and reflective films ensure your fleet will be noticed day or night.
Make a Statement
Incorporating reflective print films into a fleet wrap design is a simple upgrade that brings continuous, valuable benefits. The increased visibility provided by reflective films has the power to guard your assets and build connections with millions of current and potential customers.
To explore your fleet solutions, please visit: 3M.com/Fleet.
1 Arbitron Out-of-Home Advertising Study, 2013 edition.
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