As the economy rises out of the recession and more goods must be transported domestically, many fleet operators will be hard-pressed to meet the coming demand -- but technology can help.


Difficult times caused many operations to layoff drivers and sideline trucks, so operating at peak efficiency, as well as building capital to reinvest in trucks and drivers, is at the forefront of many fleet managers' minds.

There are four types of technology that trucking companies can deploy to improve margins and build a more lean operation:

Activity-Based Costing Software

Activity-based costing, or ABC, is one way fleet owners can gain a better understanding of the true costs of its services. By attaching a timestamp to each step of the shipping process, from acceptance and loading to final delivery, fleet management can analyze shipments to find inefficient operations and identify areas to improve.

ABC software can help analyze a fleet's operations at the level of driver, route, customer or geography. According to Ken Manning, president of the Transportation Costing Group, ABC software enables trucking companies to find and build its business around the most profitable freight.

For example, ABC software can be used to help direct customer acquisition strategy, as well as finding the ideal rates/prices to quote new and existing customers.

Electronic Onboard Recorders (with Reliable Vendor Support)

One way for a fleet to gain more control over its trucks and get greater visibility into its fleets is to deploy electronic onboard recorders, or EOBRs. These devices can help make logging easier for the driver, eliminate paper documents, reduce the chance that drivers will disregard compliance, improve fuel consumption and provide a real-time picture of vehicle locations.

When evaluating EOBR vendors, their ability to execute on the benefits above is important. But just as important is a more hard-to-measure aspect: reliability.

A vendor's ability to provide support to drivers and keep downtime to a minimum is incredibly important to adoption, according to Mark Stein, director of operations services at Central Freight Lines.

"It seems simplistic, but without support, problems eventually translate to the system not being used," says Stein.

Contract Management and Fuel Solutions

Using technology to automate contract signing and creation and fuel management is one way that fleet managers can reduce the size of operations staff while improving organization. These solutions can not only speed up transactions, but also improve traceability, helping the business gain greater insights into operations.

There's a new option to consider for many fleet managers: radio-frequency identification (RFID)-powered fuel management. Vendors such as Trak Engineering and QuikQ provide technology that ensures that only verified truck drivers can fill up at the pump, greatly reducing concerns of fuel theft commonly held by many fleet owners. In addition, fleet managers can gain visibility into total fuel investment costs through an online portal, increasing the chance that discrepancies are discovered sooner rather than later.

Another option is to use electronic contract signage solutions, or e-signing technology. By turning to electronic solutions, documents can be stored and pulled from one central online database, reducing the chance that an important contract is misplaced or left unsigned. One case study from e-signing vendor EchoSign found that the average days to obtain a signed contract was successfully reduced from 20 days to only five after its solution was deployed.

Electronic Data Interchange

This technology describes the transmission of data in a structured format from one computer system to another. With an ever-increasing amount of systems that need to communicate and various data formats to send information in, EDI is a crucial piece of translation technology that allows these systems -- and their users -- to work together.

While EDI technology is by no means new, it can be used in a number of innovative ways to automate repetitive, time-consuming tasks often given to office staff or dispatch operators. For example, EDI can be used to regularly check the insurance records of drivers to look for unreported or incorrect accidents. In addition, fleet managers can use EDI to obtain freight-factoring quotes more quickly.

Michael Koploy is an ERP Analyst at Software Advice, a consultancy that reviews transportation management systems. You can read more about this and other IT topics on the Software Advice blog.
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