TrukFix, Continental Tire the Americas' emergency road service hotline and assistance program, underwent a series of strategic enhancements to provide better customer service, communication and reliability when commercial drivers need assistance.

Continental has partnered with a provider to handle the 24-hour hotline, 877-TrukFix. As part of the enhanced service, Continental recently underwent a three-month service capability verification for all providers in its database. Each emergency call is monitored and tracked through completion of the road service and is now followed by a next-day contact to the dealer.

Pricing to the fleet for these services is regulated, and billing through Continental's national account invoicing system means that company drivers don't have to be responsible for cash or credit card reimbursements. There are no membership fees and enrollment is automatic for Continental truck tire national accounts.

"This free service for our national account customers is now better than ever," says Clif Armstrong, director of truck tire marketing for the Americas. "With this launch we're able to get them back on the road faster than ever before, and ensure that they receive regulated pricing on tires and related services."