A new ‘For You’ pack will show personalized recommendations. Photo: Uber Freight

A new ‘For You’ pack will show personalized recommendations. Photo: Uber Freight

Uber Freight, a load-matching app and third-party logistics provider launched in May by the company known for its ride-sharing app, is expanding the geography servied beyond its initial focus on Texas and adding personalized load matching to its instant load booking/fast payment system.

The company announced it is expanding to major metros across California, Arizona, the Chicago-Midwest region, Georgia, South Carolina, and North Carolina.

“In the last few months, we’ve heard from drivers that they want more loads in more places,” said Bill Driegart, director of Uber Freight, in a blog post announcing the changes. “These new areas represent where drivers like to run, which makes sense: these regions including Texas cover over a quarter of the country’s drivers and freight. Unlocking this geography allows more carriers and their drivers to grow their businesses with Uber Freight’s instant load booking and quick payment. While today we still have most of our loads in Texas, over the coming months drivers can expect to see an ever-increasing number of loads available on the app in these new markets.”

In addition, a new suite of features is designed to make the app “a completely personalized experience.” The app will now automatically learn drivers’ preferences based on their past loads, their location, their home base, and more. When a new load is available that matches these preferences, the app will notify the driver.

In addition, over the coming weeks the app will start showing new packs of loads for drivers who prefer local, short haul, or long haul routes. And a new ‘For You’ pack will show personalized recommendations. “Our recommendations are constantly getting smarter, so drivers will see improvements over time,” Driegart said.