Western Star Trucks is celebrating its 50th anniversary in 2017 and will mark the milestone with special events throughout the year as well as with truck show appearances and a new website.
The company kicked off its anniversary activities with a 50th-anniversary celebration at its annual dealer meeting. The first Western Star trucks were built in 1967 in Kelowna, British Columbia, to serve the mining, lumber, and oil industries.
THe brand is now owned by Daimler Trucks North America, which manufactures Western Star vocational and work trucks in Portland, Ore., and Cleveland, N.C.
“Fifty years is nothing short of extraordinary, but we wouldn’t be here if it wasn’t for our customers and their desire to have the most badass trucks on the road,” said Kelley Platt, president, Western Star Trucks. “Whether it’s the versatility of the 4900, the ruggedness of the 6900 or the beauty and efficiency of the 5700, our customers count on the quality that Western Star is known for.”
For more information on the history of Western Star, click here.