Screenshot via Oliver Rubber

Screenshot via Oliver Rubber

Oliver Rubber Company has redesigned its website,, based on customer feedback, adding features like a retread selector and dealer locator to help users better manage their business.

The retread selector has been completely redesigned to include more information with a search feature that recommends the right retread for the vocation, application, size and position, SmartWay verification, winter traction and truck trade-in where applicable.

Retreads can also be compared side by side and each product page includes a large tread image, benefits, fitments, sizes supported, and retread specifications.

A reference section provides all of the reference materials available for a specific tread, including product sheets, warranty information and SmartWay designation.

For its new dealer locator, the website shows dealer information and map location at the same time. It also includes more user-friendly icons that identify what services dealers offer. Information can be searched by address, city and state, zip code, and even latitude and longitude. The search can also be refined to select dealers with the specific services desired.

The information on product detail pages can be shared via social sites such as Google+, Facebook, LinkedIn, or Twitter.

Content is formatted for mobile devices, and a new feature allows customers to create an account and save dealer and tread information as well as access frequently used reference materials.