Allison Transmission has hired John Coll as senior vice president of global marketing, sales and service. The company said he brings executive and senior level leadership experience at a number of industrial and commercial vehicle companies.

Prior to his new role, Coll served as vice president of sales and marketing at Gerdau Ameristeel U.S. He also worked for 14 years at Eaton in various executive positions, most recently as vice president of global marketing for the vehicle group.

Coll also served for 13 years at Philips Electronics/ Philips Lighting in a variety of sales and distributor relation roles. He began his career in sales with Pennsylvania and West Virginia Supply Corp., a division of Quaker State. He earned a Bachelor’s in Business Administration from West Virginia University and an MBA from the University of Pittsburgh.

"John is a seasoned veteran with a reputation for taking an expansive approach to operations that we believe will energize our team and help us enhance our customer service and support,” said Lawrence E. Dewey, CEO and chairman of Allison Transmission. “Looking ahead, we expect John's appointment will allow us to establish stronger processes within our organization, better support customers and create value for shareholders."