Bridgestone Americas has appointed Doyle Bradford its executive director, service offering for GCR Tires & Service, a division of Bridgestone Americas Tire Operations.

It is a newly created position at Bridgestone and Bradford will lead the design and creation of a standard service offering to meet customer and market needs at GCR.

Bradford has worked for Bridgestone for more than 25 years serving in leadership roles including vice president, sales and operations for GCR and vice president, sales for Bridgestone commercial tire business. He earned a bachelor of business administration degree from Appalachian State University.

“Doyle’s rich industry experience and extensive knowledge of the commercial business have enabled him to develop a comprehensive understanding of effective service models,” said John Vasuta, president of GCR. “His vision and expertise align with customer wants and needs, and will ensure that GCR delivers on its commitment to superior service.”

GCR is a commercial tire and service company with more than 200 locations in the U.S. and eastern Canada serving the trucking, construction, mining, industrial and agricultural segments.