The Truckload Carriers Association is partnering with Trucking Moves America Forward to bolster an industry-wide campaign to promote trucking. The TCA will be donating $25,000 each year for five years to the cause.
As part of the partnership, the TCA and TMAF will be engaged in co-branding efforts this holiday season with Wreaths Across America and the U.S. Capitol Christmas Tree.
Trucking Moves America Forward is a new industry initiative that reaches across various industry groups to showcase the positive side of trucking.
“We’d like to thank TCA for such generous financial and in-kind commitments,” said Kevin Burch, TMAF vice chair and president of Jet Express. “It is as important as ever for all industry partners to join the movement and tell our stories.”
The TCA’s “Truckload of Respect” trucks will deliver wreaths to each of the contributing cemeteries for a national wreath laying on Dec. 13, 2014. This includes a wreath laying at Arlington National Cemetery for its 150th anniversary.
The two organizations will also be co-branding the 2014 and 2015 U.S. Capitol Christmas Tree campaigns with the TCA and TMAF logo appearing on promotional materials for the tree lighting ceremony and reception in Washington D.C.
“TMAF is promoting the good work that trucking is doing for everyone in America,” said Shepard Dunn, TCA chairman and president of Bestway Express. “It is only fitting that we partner with TMAF and work to improve the image of our essential industry.”