The Hertz Corp. entered a multi-year sponsor agreement with Penske Racing on Jan. 23. Hertz will serve as the 2013 primary sponsor on Penske Racing cars for select NASCAR Sprint Cup and Nationwide Series races.
Under the agreement, Hertz will be co-primary sponsor on the No. 22 Ford Fusion in the Sprint Cup Series.
In the Nationwide Series competition, Hertz will be the primary sponsor for seven races on the No. 22 Ford Mustang, including the Dover International Speedway, New Hampshire Motor Speedway, Chicagoland Speedway, Richmond International Raceway, Watkins Glen International and Homestead-Miami Speedway. Penske Racing No. 22 Cup Series and Nationwide Series team uniforms and equipment will feature Hertz branding as well.
"By sponsoring Penske Racing, Hertz is able to tap into the loyal NASCAR fan base; race enthusiasts who will love the diverse selection of cars, including cars in Hertz's Adrenaline and Prestige Collections, in our rental fleet,” said Hertz Chairman and CEO Mark P. Frissora.
Originally posted on Auto Rental News